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Singer to expand to 100 outlets in Sabah, Labuan
March 07,2013

Penampang: The renowned family brand of appliances, Singer, will be expanding to 100 outlets throughout the state and Labuan by the end of the year.

The brand currently has 88 outlets comprising 15 branches and 73 authorised dealers.

The company’s regional manager, Yap Sin Teck said that in line with the expansion, Singer is also sourcing contemporary products with good quality for its customers.

He said although the company started in the state mainly as electrical appliances dealer, it has evolved in terms of product range and services offered over the years.

“This year, we are going to expand our motorcycle business by providing easy financing to customers through our Hire Purchase (HP) and Easy Payment Scheme,” he said, adding that the company is currently offering Honda, Yamaha and Suzuki brands.

Yap said that they also have Guaranteed Credit Approval scheme for regular customers. He added that the company is offering among the lowest down payment and installment of up to 48 months in the country.

Disclosing that the interest rate for the company hire purchase scheme is at 10 per cent per annum or 0.83 per cent per month, he said it is one of the lowest in the market.

On the motorcycle business, Yap disclosed that Singer has started selling the product since 2003, and is expecting to capture 10 per cent of the market share in Sabah and Labuan.

With the new additional outlets and products offered, especially motorcycles, he expressed his confidence of achieving RM45 million in sales in the region, saying that it is achievable as the company’s revenue in the state in 2012 was RM42.1million.

Yap was interviewed by New Sabah Times during the Penampang Traditional Craft, Food and Drinks Festival in Donggongan recently. The company sponsored RM25,000 worth of products to the organizer for the event as part of its (Corporate Social Responsibility) programme.

“We want to thank our customers in Sabah for their support all this while. And it is part of our CSR to help the local communities. I hope all the sewing machines we sponsored can help a bit in their businesses,” said Yap.

New Sabah Times