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Corporate Profile

Singer (Malaysia) Sdn Bhd (97871-K) (“Singer”) is a consumer durables marketing company that runs on both direct selling and retail marketing platform by merging the best features of a direct selling system with the convenience and reach of a wide retail chain nationwide.

Established since 1906 in Malaysia as a branch of Singer Sewing Machine Company of USA, the Singer brand has been trusted for generations for its sewing machines catering for both the home and industrial use.

In 1989 Berjaya Corporation Berhad (554790-X) (Berjaya) made a takeover bid for SSMC Inc, the parent company of Singer on the New York Stock Exchange which resulted in Berjaya acquiring 100% equity in Singer. Through various subsequent corporate exercises, Singer became a wholly owned subsidiary of Berjaya Retail Bhd on 14 June 2010.

Today, with a retail network of over 700 shops in major townships, suburban and rural areas supported by more than 3,000 sales associates and 350 authorised after sales service contractors, Singer sells and provides easy payment scheme for its variety of consumer durables, both brown and white goods, flat panel television, refrigerator, washers etc, furniture, motorcycles, wellness products and digital products to Malaysia consumers.

Singer was the pioneer in offering flexible Easy Payment Scheme giving customers the option of paying for the purchases by monthly installments that ranges from 3 to 48 months.

With our philosophy ‘Singer Your Friend For Life’, we are committed to making a positive difference to our customers by offering easy payment scheme to enable them to own more household products to make a house a home.